Untuk menjadi seorang publik relations, ketika kita ingin membuat launching sebuah produk baru kita harus mengetahui dahuni segmentasinya dan harus mengetahui apa itu kelebihan produknya, kelemahannya, peluang yang akan didapatkan oleh produk tersebut dan prediksi ancaman seperti apa yang akan di dapatkan atau yang akan diperoleh produk tersebut ketika ingin di launching.
berikut saya akan memberikan contoh dari pengalaman yang dosen atau kampus saya berikan.
BUTTER BETTER
Segmentation
Age
: For all ages
Gender
: All gender
Place launching :
in Jakarta
SWOT
Strenght
-
With multipurpose of the cover, consumer will enjoy this product although there
is no spoon or knife. Very suitable and praticality.
- PT.Indobutter
product promotion strategy that effectively advertise so that the consumers
will experience the result of the product as seen on television by themselves
as well as the housewife who need practicality. Thus spurring consumers to buy
such products in order to experience for themselves the results received the
ButterBetter in the ad.
Weaknesses
- The product is limited, only found in some supermarkets
- The price is expensive
Opportunities
- Products can be well-known
in foreign
- Carry the name of Indonesia, Because our products are
products in the country
Threats
- Competitors imitate the
products we create
- Difficult to compete with
foreign products
Media Type
Media social and television
Media
that will be used
Media social : youtube & instagram
Television : TransTv & Trans7 (culinary
program)
Example
Packaging
Company Logo
Explanation
Logo :
Breeders
and pet shape represents the origin / formation material products.
Logo
has the feel of classic, detail, lively, fun.
Packaging
Logo
Example
1
Example 2
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